Same account. Different results. Here is what we changed on a real estate team's Instagram, what the account looked like before we took it over, and what the numbers say now.
Benedict Real Estate Group came to us for social media help without a fixed brief. As the owner put it, they knew they needed something for their social media, just not exactly what. Real estate accounts can end up as a feed of listings, and listings alone rarely give people a reason to follow.
So we built a strategy that goes beyond the listings: consistent branding, content people actually want to watch, local community features and targeted ads. This carousel from our Instagram shows the receipts, using the account's own Instagram numbers. Below, we go through it slide by slide.
This is the account's own Instagram dashboard for the 30 days from September 15 to October 14:
Posts brought in 48K views, reels 38K and stories 2.7K. Posts, reels and stories all contribute, and views are up 28.1% on the 30 days before.
We introduced a more intentional approach to their social media, built around their audience. Four things shaped the approach:
Listings alone give people little reason to follow. Showing them the area they live in, or want to, does.
A strategy beyond the listings.
Here is the same account in March, before we took over its social media. Over 30 days it had:
It gives us a clear baseline, and it is why we show it: results only mean something next to where an account started.
The same account over the 30 days to October 14, after we took over its social media:
Same business, same market, same handle. What changed was the plan behind every post.
Same account. Different results.
Put side by side, 30 days before and 30 days after:
Interactions are the number we watch most closely. Views tell you people saw a post; likes, comments, shares and saves tell you they cared enough to do something about it. That is the kind of engagement that can lead to enquiries.
The numbers are the receipts. The part we are proudest of is how the work felt from the client's side: a plan from the first meeting, and a team that can switch gears quickly when a real estate week does not go to plan.
Want the same for your business? See what our social media management and content includes.
The same numbers as the carousel, in one table.
| Metric | Before (March) | After | Change |
|---|---|---|---|
| Views | 7,281 | 118,841 | +1,533% |
| Accounts reached | 2,373 | 17,891 | +654% |
| Content interactions | 114 | 947 | +731% |
“When I first met Jamie I was unsure of exactly what I needed when it came to increasing the social media performance for my business, all I knew is that I needed something and she delivered. From the first meeting she came with energy, a strategy and a plan to execute, and now 4 months into working with J&J Design, I couldn't be happier with the decision. She is bubbly, happy, energetic and always there whenever we have questions or simply need to switch gears on a project, as it tends to happen a lot in real estate. A true professional in what they do, and if I had to choose again, J&J Design would be an easy choice.”
Why does a stronger Instagram matter this much? Our breakdown of the social media stats every business owner needs to hear explains how people now check a business on social before they ever reach out. Running a restaurant instead? Start with our content ideas for restaurants.
5.79 billion users, Gen Z searching social before Google, and why every post either builds recognition or gets lost.
A mini workbook in four themes: reasons to visit, community and personality, behind the kitchen, and food and menu.
One extracted logo, no brand guide. How we decoded a local favourite's identity and brought it online without a rebrand.
Branded content, community features and targeted ads, planned around your audience and managed for you. Tell us where your account is today and we will show you what we would change.