Twenty-four post prompts in four themes, from our mini workbook for restaurants. Pick one, grab your phone during service, and you have a post that shows why people choose you.
Restaurants have more to post about than almost any other small business. Something happens in the kitchen every hour, regulars have their usual orders, and every plate is a photo. The problem is not a lack of content. It is remembering to capture it on a busy night, and knowing what to say when you sit down to post.
This mini workbook is the restaurant edition of our content ideas for personal brands. It covers four themes, and every prompt is something you can shoot on a phone in a few minutes. We have added a little guidance under each one.
The workbook has four tabs, and each one answers a different question a hungry follower has:
A feed that answers all four feels like a place people know before they ever walk in.
These posts do the job an ad would, without sounding like one. If you are not sure of the answer, ask your regulars. Their words make better captions than anything you will write about yourself.
People come back to places where they feel known. Posts about your staff, your regulars and your local suppliers show that side of the business, and they tend to connect with followers. It is the same approach we took with Callister's Country Kitchen, a local favourite whose personality was already there.
Kitchen content is made for short video and stories: a few seconds of prep, a timer, a pass full of plates. Nobody expects polish. They want to see real people making real food, and it quietly tells them everything is made with care.
A first-timer's order is one of the most useful posts you can make. Someone deciding where to eat tonight is looking for exactly that answer, and it makes their first visit an easy yes.
Pick one prompt from each tab every week and you have four posts that do four different jobs. Shoot them during a normal day, not a special one, and keep the look consistent so every post adds to the last. Our Benedict Real Estate Group case study shows what a steady content plan did for one account's numbers.
Would rather someone else handled it? Our social media content service plans, designs and writes branded posts for you, built around your restaurant and your voice.
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