Twenty-four post prompts in four themes, from our mini workbook. Pick one, answer it honestly, and you have a post that sounds like you instead of everyone else.
The hardest part of posting consistently is not design or scheduling. It is the blank caption box. Most small business owners we work with have plenty to say. They just cannot think of it on the spot, so they post nothing, or they post another promotion.
This mini workbook is our fix. It is built for personal brands: coaches, photographers, consultants, makers and any owner who is the face of the business. People buy from people, and these prompts are designed to show the person behind the work. We have added a little guidance under each theme on how to use them.
The workbook has four tabs, and each one does a different job for your brand:
Rotate through all four and your feed stops feeling like an ad, without you having to share anything you are not comfortable with.
These posts work because they are specific. “I used to think I had to answer every email within an hour” lands better than “boundaries matter”. Name the old belief, then what changed.
Routine posts are perfect for short video and stories: a few clips of your desk, your tools or your prep, with a line of text on each. They quietly show customers that you are organized and reliable.
You decide how personal “personal” is. A story about a missed deadline in your first year counts. The goal is to be recognizably human, not to overshare.
These are the posts that turn followers into customers, because they show your expertise without a sales pitch. An honest opinion about your industry is often the post people remember and share.
People are checking you out online before they ever reach out. Give them something real to find.
Pick one prompt from each theme every week and you have four posts that do four different jobs. Keep the look consistent, with the same colours, fonts and style on every post, so each one adds to the last. That steady recognition is why the numbers on social media matter so much for a small business.
Would rather someone else handled it? Our social media content service plans, designs and writes branded posts for you, built around your business and your voice.
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